B2B content marketing case study: BVCPA points Outdoor Prolink to the mountaintop
Ernie Villany has helped Gareth Richards’ outdoor company achieve great financial success.
Colin Linneweber
Colin Linneweber is an experienced writer and editor with a history of creating engaging and effective content for Fortune 500 companies, major TV networks, and diverse organizations. He specializes in producing B2B marketing collateral, video scripting, and digital/print assets that captivate audiences and deliver measurable business results.
In 2012, he founded a sports website that attracted 2.1 million unique visitors and 2.4 million page views over 22 months, leading to its acquisition by FOX Sports Digital. His work has been featured in Yahoo! Finance, Business Insider, CBS Sports, NESN, and Xinhua News Agency, where he hosted features that averaged a record-breaking 3.2 million unique views per broadcast.
Currently, Colin partners with organizations to develop content strategies that boost lead generation, enhance brand visibility, and spur sustained growth.
For all inquiries, email him at colin.linneweber@gmail.com.
Creating social media calendars for clients from multiple industries
Website page copy, B2C newsletters, SMS campaigns, SEO content, B2B case studies, eBooks, speeches, blog posts, feature articles, brochures, press releases, thought leadership, feature broadcasts
White paper: Key revenue cycle management outsourcing trends
This whitepaper examines the growing trend of outsourcing revenue cycle management (RCM) within the healthcare industry, driven by escalating costs, regulatory challenges, and the shift toward value-based care models. Key trends covered include the integration of AI and automation, the rise of nearshoring for better communication and compliance, and the increasing demand for comprehensive, end-to-end RCM solutions. The whitepaper highlights how outsourcing RCM can enhance efficiency, improve revenue capture, and reduce operational costs, offering valuable insights for organizations seeking to optimize their financial and administrative operations.
Blog post: How the coronavirus pandemic exposed America’s supply chain network
The U.S.-China trade war and the coronavirus pandemic have made a few things abundantly clear: Relying on foreign manufacturers is a risky, challenging, and, oftentimes, unwise business practice. Even before the COVID-19 outbreak, many economists and academics argued that America was excessively reliant on foreign manufacturers, particularly China, for too many vital products. Bob Forshay, a longtime supply chain consultant and supply chain management instructor who founded Boulder, Colorado-bas...
Feature article: Five defining moments in boxing over the past 50 years
Every sport has memorable moments that define the game forever. Football has “The Drive,” hockey has the “Miracle on Ice,” and basketball has Game 6 of the 1998 Finals. Conversely, there are ugly moments in sports that taint how we see the game. Over the last 50 years, we’ve seen many highs and lows in boxing. Below are five moments that have had a lasting impact on boxing, for better or worse.
B2B industrial technology reporting: Newport Industrial Fabrication and TigerStop work together to make the cut
The use of automation in Newport Industrial Fabrication’s shop has helped them complete a large project involving precise layouts and nearly 50,000 different cuts. Automating their existing band saw to optimize metal fabrication was the most economical and practical way to ensure accuracy and flexibility while processing long parts.
Running a weekly, Chicago-based newspaper: Chicago News | April 20 - 26
I managed editorial content and wrote the vast majority of articles for this weekly, Chicago-based newspaper.
Thought leadership content: The basics of customs duties for multinational organizations
Customs duties play a pivotal role in shaping the strategies and operations of businesses, affecting their costs, competitiveness and access to international markets.
Also known as import duties or tariffs, customs duties are government-imposed indirect taxes on goods that are manufactured in one country and moved into another. These duties are typically paid by the importer at entry points, such as ports or borders. Businesses can face considerable financial and reputational losses if they do not comply with customs regulations.
Also known as import duties or tariffs, customs duties are government-imposed indirect taxes on goods that are manufactured in one country and moved into another. These duties are typically paid by the importer at entry points, such as ports or borders. Businesses can face considerable financial and reputational losses if they do not comply with customs regulations.
Creating an investor brochure for FundQuest, the fund selection specialist of BNP Paribas Asset Management
Creating B2B website page copy for a Denver-based masonry contractor
Created comprehensive B2B website page copy for a Denver-based masonry contractor, including engaging product descriptions, service overviews, and SEO-optimized landing pages. This project involved in-depth industry research, collaboration with stakeholders, and a focus on clear, compelling language to effectively communicate the company’s value proposition and drive customer engagement.
Interviewing subject matter experts: Private equity trends in the Middle East
The private equity industry in the Middle East is experiencing increased investment activity and expanding opportunities across various sectors.
Alternative investment firms considering domiciling a fund in the region should know that it comes with a unique set of challenges and opportunities. To understand these, and to take a look at some of the important investment trends in the Middle East, we interviewed two private equity experts who recently attended ALTSME, a prominent alternative inves
Alternative investment firms considering domiciling a fund in the region should know that it comes with a unique set of challenges and opportunities. To understand these, and to take a look at some of the important investment trends in the Middle East, we interviewed two private equity experts who recently attended ALTSME, a prominent alternative inves
Blog post: What are the best salespeople doing today?
Business-to-business (B2B) salespeople can all admit what is obvious: The coronavirus pandemic has changed everything, including how they approach their jobs. Nevertheless, as renowned British author Alan Watts once said, "The only way to make sense out of change is to plunge into it, move with it, and join the dance." Some B2B salespeople have taken Watts’ advice, adapted to the “new normal,” and even managed to prosper since COVID-19 battered the U.S. economy and caused it to plunge into reces...
Creating a B2C email marketing newsletter for Baltimore-based Angels & Entrepreneurs
Founded in September 2020, Atom Limbs is a technology company that creates artificial limbs previously only seen in science-fiction movies. Of particular note, the San Francisco-based startup built Atom Touch, the world’s first mind-controlled bionic arm.
eBook: Systems & Methods, Inc. (SMI).
Here are five words worth remembering: Tax season is rapidly approaching. While that may trigger symptoms of anxiety, it shouldn’t.
Feature broadcast: A "smart" journey home ahead of China's Spring Festival
"Smart" high-speed train, automated warehouse, luggage-carrying robots... #AI is changing the journey home for tens of millions of Chinese during the Spring Festival travel rush. #LunarNewYear
B2B content marketing case study: Paige Black helps Phoenix Masonry rise in the construction...
Christy Crook is prospering as a woman in a man’s world. Crook became one of the few women in the U.S. to own a masonry company when she founded Thornton, Colorado-based Phoenix Masonry Inc. in August 2010.
Writing a press release for Big Brunch Box
Southampton, N.Y.-based food-service company offers contactless delivery to combat COVID-19.
Writing speeches for C-level executives
I wrote multiple speeches for C-level executives at Systems & Methods, Inc. (SMI).
B2B marketing case study: How The Music Room became the world's largest online retailer of certified pre-owned HiFi equipment
Joshua Jackson was one of the millions of people across the globe who was severely affected by the fiscal calamity. In 2010, Joshua, a married father of two then-young children, was laid off, and his home in Atlanta was foreclosed.
Feature article: Five big boxing upsets from the last 30 years
One lucky punch has proved time and again that there's no such thing as a "favorite" in the sport of boxing. A perfect record means nothing to a wildly thrown haymaker or a well placed counter, even the most heavily favored and greatest-of-all-time fighters can fall victim to a career-changing blow. Unless you have a prolific gambling addiction, sports fans of all types enjoy the occasional upset. Here are five of boxing's biggest upsets from the last 30 years.
Running a text message marketing campaign for a Denver-based construction company
I run a short message service (SMS) campaign that enables a Denver-based construction company to interact with its customers and employees via text.
Feature broadcast: Interviewing C-level executives and subject matter experts at the world’s biggest import trade fair in Shanghai
Feature article: Dale Evers used raw materials to fabricate a replica of Carlos Santana’s Paul Reed Smith guitar
Dale Evers used raw materials to fabricate a replica of Carlos Santana’s Paul Reed Smith guitar
July 26, 2017 - “Some songs are just like tattoos for your brain,” said Carlos Santana, 70, who was inducted into the Rock & Roll Hall of Fame in 1998. “You hear them and they’re affixed to you.”
Music inspires Dale Evers, a sculptor and designer who deeply admires Santana’s wizardry with a guitar. Music helped spawn his adoration for arts.
“Rock ‘n’ roll music defined my life in so many ways,” say
July 26, 2017 - “Some songs are just like tattoos for your brain,” said Carlos Santana, 70, who was inducted into the Rock & Roll Hall of Fame in 1998. “You hear them and they’re affixed to you.”
Music inspires Dale Evers, a sculptor and designer who deeply admires Santana’s wizardry with a guitar. Music helped spawn his adoration for arts.
“Rock ‘n’ roll music defined my life in so many ways,” say
Blog post: How to market to your existing clients
If you market only to your prospects and not your customers, you’re wasting money.
Creating a B2C email marketing newsletter
How NowRx is changing the prescription delivery landscape.
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